Engaging and rewarding experience, leading to increased user interaction with the loyalty program, higher retention rates.
The Costa Coffee app in the UAE was struggling with low user engagement and an underutilized loyalty program. The outdated interface and lack of interactive features led to a decline in user activity and limited effectiveness of the loyalty rewards.
The inspiration behind Nayla™ branding project.
We focused on revitalizing the app by enhancing user engagement through a redesigned loyalty program. A sleek, modern interface was introduced to make the user experience more intuitive and visually appealing.
Engagement & gamification
We integrated gamified elements, such as rewards milestones and interactive challenges, to motivate users to engage more frequently. Personalized offers and push notifications were used to drive continuous interaction, improving both user retention and overall engagement.
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