The focus
Enhancing the value proposition over user-centric B2B oriented platform
The redesign focused on creating a more navigable and user-centric platform. We restructured the website to provide clear pathways for businesses to explore Wacom’s products and services.
Wacom's website redesign was driven by the need to enhance our value proposition for B2B clients. As a leader in creative technology, we recognized the importance of offering businesses a streamlined, intuitive experience that clearly communicates our solutions and benefits. The previous site lacked the depth and clarity required to effectively showcase our diverse offerings to enterprise clients.
– Brock Weaver
Group Project Manager
Resource to solve B2B problems
The redesigned Wacom website now serves as a comprehensive resource for businesses, providing them with the information they need to make informed decisions.
We changed the way B2B clients think about Wacom solutions
By improving navigation and tailoring content to different industries, we've made it easier for B2B clients to find value in our offerings and see how Wacom can empower their teams. This redesign strengthens our position as a go-to partner for businesses looking to integrate cutting-edge technology into their workflows.
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